Action Baby Carriers did not start off as the buckle carrier that it is today. Our first product was named Active Mom Carriers and was a mei tai style (tie) baby carrier. It all started in 2006 when a few family members of our founder, Angela Alexander, were having babies. Not wanting to be typical in the purchasing of a gift, she decided to get a bit creative. She figured she could sew up a few baby carriers. The first one took 9 hours. Whew…
But, oh no, she didn’t stop there! For some crazy reason she decided to continue on and make 2 more for twins that her cousin were expecting! Getting the process down a bit she cut her time to nearly 17.5 hours. Impressive!
She was being watched by her husband. The eye of a typical math wiz, who sees systems and patterns and “time saving techniques” in every process. She tried to hold her own, but he stepped in. He got the process down to 1.5 hours- how? She still has no idea! But he did. Angela then had the brilliant idea to post a quick question on a babywearing forum- “anyone want to buy a carrier?” 35 orders over night and bam, a business!
The demand from the Active Mom Carrier fans was to move into the buckle carriers. It was protested on the manufacturing end for a while. This means webbing, buckles a different design…. But they listened, as all good companies do, and rolled out Action Baby Carriers!
Action Baby Carriers became an instant hit for several reasons. 1) It was (and still is) made in the USA. 2) The design was simple and effective. Not leaving painful red marks on the legs of babies (typical in the industry) and had an internal support system for weight displacement. 3) Cost…. Everyone wants quality and affordability. Action Baby Carriers has honored our commitment to making sure that parents can afford to carry and bond with their babies.
The idea of a little gift, turned into a question “anyone want to buy a carrier”, turned into a business- is quite beautiful! Note: It no longer takes us hours to make a carrier! In making thousands, in our own factory, we have a quick and quite productive process.
We are thankful and grateful to our distributors, vendors and most of all, you, our clients, for supporting, loving and growing our brand!
~ Action Baby Carriers